《The User's Journey》内容简介
Donna Lichaw / Rosenfeld Media / 2016-3-22 / USD 39.00 -
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.