《Principles of Logo Design》PDF电子书下载
《Principles of Logo Design》内容简介
George Bokhua / Rockport Publishers / 2022-8-2 / USD 32.3 -
Learn to design simple, powerful, and timeless logos.
Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.
This comprehensive volume includes:
- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Learn to design simple, powerful, and timeless logos.
Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.
This comprehensive volume includes:
- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
同类热门电子书下载更多
- Rei Kawakubo and Comme des Garcons
- 零基础学导视设计
- 室内设计实用配色手册
- 日本版式设计原理 - 甲谷一
- 日本色彩百科
- 美国摄影图片制作工艺专业教程
- 视觉传达设计原理
- 电影语言的语法（插图修订版）
- 平面构成原理与实战策略
- 小却美好的23种小屋空间提案
- 桑泽洋子
- Rem Koolhaas: Elements of Architecture
- 服装和时尚简史(第5版)
- 設計心法100+1
- 设计思维（第2版）
- 创新思维
- 美之哲思——中西美术教育比较与社会美术教育理论研究
- Critical Theory and Interaction Design
- Designed in the USSR
- GD&T基础及应用 第3版