《Neuro Web Design》PDF电子书下载
《Neuro Web Design》内容简介
Susan M. Weinschenk / New Riders Press / 2009-01-02 / USD 24.99 -
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
同类热门电子书下载更多
- 符号学产品设计方法
- A Practical Guide to Designing the Invisible
- 信息场的开拓
- Usability Testing Essentials
- Information Design Workbook
- 一線之間
- Building the Realtime User Experience
- Telling Stories
- The Essential Persona Lifecycle
- Thoughts on Interaction Design
- Homepage Usability
- Innovation X
- Fancy Form Design
- Web Anatomy
- iPhone User Interface Design Projects
- Programming the iPhone User Experience
- 写给大家看的CSS书
- Digital Interactive Installations
- Web设计创新思维
- HCI Remixed